What we actually do
Two services, one goal: when a customer asks an AI who to choose, the answer includes you. Here's the work, deliverable by deliverable. No black boxes.
Answer Engine Optimisation
Getting recommended by ChatGPT, Gemini, Perplexity and Google AI is not luck. AI assistants read specific signals, and almost every Australian business site fails most of them. We fix them in a defined order. Comparing agencies? Read why we're Australia's most specialised AEO agency.
AI-visibility audit
Where you stand today, measured, not guessed:
- What the major assistants currently say when customers ask about your category and your business by name
- Which competitors get named instead of you, and why
- Your site scored on every AI-readability signal below
- A prioritised fix list in plain English
Technical foundations
Making your site machine-readable:
- Structured data (JSON-LD) an AI can quote: organisation, services, FAQs, reviews
llms.txt: a machine-readable summary of who you are and what you do- AI-crawler access: GPTBot, ClaudeBot, PerplexityBot and Google-Extended correctly allowed, not accidentally blocked
- Content that renders without JavaScript, so every crawler can read it
Answer-shaped content
AI cites pages that answer questions directly:
- Question-and-answer pages matched to what your customers actually ask assistants
- Clear, factual service and pricing information AI can repeat with confidence
- FAQ content with matching schema, kept in strict parity
- Entity building: consistent name, service and location facts across the web
Measurement
Proof, monthly:
- AI-crawler activity in your server logs: are the bots reading you?
- AI referral traffic in analytics: are the assistants sending you people?
- Re-run assistant queries: are you named now where you weren't before?
- Share-of-voice tracking against the competitors the AI used to prefer
Paid AI Advertising
The paid layer of AI visibility. Ad platforms have rebuilt themselves around AI, and the defaults quietly favour the platform's budget, not yours. We run the campaigns with the automation where it helps and human control where it counts.
Google in the AI era
- Search campaigns built for a results page where AI Overviews answer first
- Performance Max and Demand Gen with proper guardrails, negative controls and spend transparency
- Landing pages structured so Google's AI matches you to the right intent
- Conversion tracking that measures leads, not clicks
Microsoft & Copilot
- Microsoft Advertising campaigns, including Copilot placements
- Often the cheapest high-intent clicks in Australia because most agencies ignore them
- Import, restructure and localise from your Google account in days
In-assistant placements
- Ad units inside AI assistants are rolling out now, ChatGPT included
- We track availability in Australia and get clients positioned early
- Honest advice on what's real today versus vendor hype, in writing
Reporting you can read
- One monthly page: spend, leads, cost per lead, what changed, what's next
- You own every account and every asset. Fire us anytime and keep it all
- No percentage-of-spend incentives to inflate your budget
Start with the audit. It's free and it's useful either way.
Even if you never hire us, you'll know exactly what AI says about your business and what to fix first.
Get the free AEO audit