Your next customer isn't Googling. They're asking AI.
ChatGPT, Gemini and Google AI now answer "who should I hire?" directly, and most businesses are invisible in those answers. We fix that. Answer Engine Optimisation and paid AI campaigns, from the Sydney team behind 70+ Australian websites.
Free audit · no obligation · plain-English report
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AI answers are the new front page
Hundreds of millions of people ask ChatGPT questions every week. Google now answers many searches with AI Overviews before a single link appears. When the answer is the destination, "page one" matters less than a place in the answer.
Buyers ask, AI shortlists
"Who's the best physio in Parramatta?" used to return ten links. Now it returns two or three names. If AI doesn't know your business exists, you're not on the shortlist, and the customer never sees you.
Most sites are unreadable to AI
No structured data, no llms.txt, AI crawlers blocked by default, content that buries the answer. Sites that look polished to a human fail these checks again and again. That's the gap we close.
Early movers win the citations
AI assistants lean on a small set of sources they can read and trust. The businesses that structure themselves for AI now become the default answers in their category, and defaults are sticky.
Two ways into the answer
Organic and paid, run together or on their own. Both start with the same free audit. Comparing suppliers? Read what an AEO agency does and what AEO services include. New here: ChatGPT ads are live in Australia, the straight answer.
Answer Engine Optimisation
Make your business the one AI recommends when customers ask. We engineer every signal AI assistants read:
- AI-visibility audit: what ChatGPT, Gemini and Perplexity currently say about you
- Structured data and entity engineering (schema an AI can quote)
- llms.txt, AI-crawler access and machine-readable pages
- Answer-shaped content built to be cited
- Measurement: AI referrals, crawler activity, share of voice
Paid AI Advertising
Paid reach on the surfaces AI now controls, managed end to end:
- Google campaigns built for AI Overviews and AI Mode
- Microsoft Advertising and Copilot placements
- AI-powered campaign types (Performance Max, Demand Gen) with real oversight
- In-assistant placements: ChatGPT ads via OpenAI Ads Manager, live in Australia
- Honest reporting: cost per lead, not vanity clicks
We run AEO on our own 70+ sites
AI Advertising is the AI-visibility arm of Alien Web Design, a Sydney web and SEO team. We build, host, optimise and measure Australian websites at scale, and every AEO technique we sell is deployed on our own network first. This site scores full marks on its own audit. Ask us to prove it.
Audit, fix, measure. In that order.
Free AEO audit
We check what AI assistants currently say about your business and score your site on the signals they read: structured data, llms.txt, crawler access, answer-shaped content. You get a plain-English report either way.
Fix and optimise
We implement the fixes: schema, AI-crawler rules, machine-readable content, citation building, and paid AI campaigns if they fit your goals. Fixed quote before anything starts.
Measure and grow
Monthly proof: AI-crawler activity on your site, AI referral traffic in analytics, and what the assistants say when we re-run your questions. Progress you can see.
Straight answers
What is Answer Engine Optimisation (AEO)?
AEO is the practice of making your business visible inside AI-generated answers. When someone asks ChatGPT, Gemini, Perplexity or Google AI who to hire or what to buy, the AI assembles an answer from sources it trusts and can read. AEO makes your business one of those sources: machine-readable structured data, AI-crawler access, answer-shaped content, and presence on the pages AI already cites.
How is AEO different from SEO?
SEO earns you a ranking in a list of links. AEO earns you a place inside the answer itself. They overlap heavily, and good SEO is the foundation, but AEO adds AI-specific work: llms.txt, structured data an AI can quote, permissive AI-crawler rules, content shaped as direct answers, and building your presence on the third-party pages AI models cite.
Can you guarantee ChatGPT will recommend my business?
No, and nobody can. AI answers are probabilistic and change between models and sessions. We improve every signal AI assistants use: your site's machine readability, your entity footprint across the web, your reviews and citations, and your answer-shaped content. Then we measure whether AI recommends you, and keep iterating.
What are paid AI ads?
Paid placements on AI-driven surfaces. Today that means Google campaigns that appear around AI Overviews and AI Mode, Microsoft Advertising inside Copilot, and AI-powered campaign types like Performance Max. Ad units inside assistants like ChatGPT are beginning to roll out, and we position clients to use them early as they open up in Australia.
How long does AEO take to show results?
Technical fixes (structured data, AI-crawler access, llms.txt) are read within weeks as AI crawlers revisit. Content and citation work compounds over one to three months. We measure AI referral traffic, AI-crawler activity in your server logs, and whether assistants name your business, so you see progress rather than taking our word for it.
What does it cost?
Every engagement starts with a free AEO audit so we can scope from evidence rather than guesswork. After the audit you get a fixed quote: one-off projects for technical foundations, or a monthly retainer for ongoing optimisation, content and paid AI campaigns. No lock-in contracts.
Find out what AI says about your business
Free AEO audit: what ChatGPT and Google AI currently say about you, how your site scores on the signals they read, and the three fixes that matter most. Delivered within one business day.
Get the free audit