Guide · 24 July 2026
How to advertise on ChatGPT
ChatGPT ads are live for Australian advertisers. OpenAI's Ads Manager, the three-step setup, what to prepare first, and when paid beats organic.
Read the guide →AEO, explained straight
Plain-English guides to AI visibility for Australian businesses. Written to be useful whether you hire us or not, and structured the way we tell AI to structure yours.
Guide · 24 July 2026
How to get recommended by ChatGPT
The seven things that decide whether ChatGPT names your business, in the order to fix them: crawler access, llms.txt, schema, answer-shaped pages, corroboration.
Read the guide →Guide · Updated 24 July 2026
Can you buy ChatGPT ads yet? The straight answer
ChatGPT ads are live in Australia via OpenAI's Ads Manager. What that buys, how to run it properly, and what still can't be bought: the organic recommendation.
Read the guide →Guide · 16 July 2026
What is AEO? Answer Engine Optimisation explained for Australian businesses
Search is becoming answers. The work Answer Engine Optimisation involves, how it differs from SEO, and the checklist we run on every site, spelled out signal by signal.
Read the guide →Guide · 16 July 2026
How to check what ChatGPT says about your business (and fix it)
A ten-minute self-test any owner can run today, what the results mean, and the practical fixes when the AI recommends your competitor or has never heard of you.
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