The web & SEO team that went all-in on AI

Where we came from

Our team runs more than 70 Australian websites: building them, hosting them, doing the SEO, watching the analytics. That's not a marketing line, it's our day job, and it gave us a front-row seat to something most agencies still haven't noticed.

Across the network we watched AI crawlers arrive in the server logs: GPTBot, ClaudeBot, PerplexityBot, Google-Extended. We watched referral traffic from ChatGPT and Perplexity appear in analytics where none existed a year earlier. And we watched customers change how they search: fewer keyword fragments, more whole questions, more "just tell me who to use".

So we did what a technical team does. We instrumented everything, made our own network fully machine-readable (structured data, llms.txt, AI-crawler access, answer-shaped pages), and measured what changed. That work became a repeatable method. The method became AI Advertising.

What we believe

• Test on yourself first. Every technique we sell runs on our own 70+ sites before it goes anywhere near a client. If it doesn't move anything for us, we don't sell it.
• No invented numbers. AEO is young. Anyone quoting precise industry statistics about AI recommendations is usually quoting a guess. We show you your own data instead.
• No guarantees that can't exist. Nobody controls what ChatGPT says. We improve every signal it reads, then measure. That's the honest version of this service, and it's the only one we offer.
• You own everything. Accounts, content, ad assets, analytics. Leave anytime and take it all with you.

Who's behind it

AI Advertising is part of the Alien Web Design family, based in Sydney and working with businesses across Australia. Same team, same infrastructure, sharpened to a single question: when your customer asks an AI who to choose, is the answer you?

If you want the ChatGPT-specific version of this story, our sister site chatgpt-ads.com.au focuses on exactly that.